fashion
DESIGN
PRODUCT DEVELOPMENT
PRODUCT ROADMAP
COLLECTION EDITING
LINE SHEETS
BUSINESS PLAN
ADVISING
I have experience working in design and development in both the luxury and fast fashion space. My 360° experience in the industry helps brands make decisions that promote longevity of the brand. The goal is always to help clients understand how to structure their business, edit collections, and create short term and long term goals that get them to profitability. While I take a business approach to design and line development, designers can still feel like their creative message is being communicated.
marketing
MARKET ANALYSIS
MARKETING PLAN
LAUNCH STRATEGY
SOCIAL MEDIA STRATEGY
SALES STRATEGY
INFLUENCER MARKETING
INFLUENCER RELATIONS
GROWTH STRATEGY
With over a decade immersed in the fashion industry, I bring a wealth of experience that provides a comprehensive understanding of businesses from all angles, particularly in marketing and strategy. Leveraging my extensive network of influencers and editors, I guide brands in navigating the most effective avenues to amplify their message and enhance their market presence.
branding
BRANDING
LOGO DESIGN
COLOR STORY
TYPOGRAPHY
IMAGE GUIDELINES
MARKET/COMPETITIVE ANALYSIS
MESSAGING & MISSION
I enjoy working closely with brands to craft compelling and memorable logos and identities tailored to their target audience, whether they are in the pre-launch phase or seeking a brand revitalization.
interiors
DESIGN PLAN
FLOORPLANS
MATERIAL SOURCING
FURNITURE SOURCING
CUSTOM FURNITURE
VISUAL MERCHANDISING (FIXTURES & WINDOW DISPLAYS)
I possess a diverse background in interior design, encompassing both commercial and residential projects. My proficiency in interior design stems from a foundation in Visual Merchandising, where I have honed skills that transcend traditional aesthetics. I tailor each space to evoke a truly remarkable atmosphere tailored to the unique requirements of every client. To streamline the process, I leverage an extensive network of contractors and collaborate with renowned furniture brands, ensuring a seamless and efficient execution of each project.
*I work on a minimum per project.
tech
TECH
BRAND IDENTITY
MARKET ANALYSIS
WEB DESIGN
USER EXPERIENCE
USER EXPERIENCE TESTING
A pivotal moment occurred when I actively participated in a meeting with a metrics company, delving into the intricacies of user experience. In this collaborative effort, I provided valuable insights on how the integration of visual merchandising and branding could not only optimize user engagement but also elevate the overall design elements to create a more seamless and user-friendly experience. This experience underscored the vital connection between user experience and thoughtful design, emphasizing the impact of strategic visual elements on crafting compelling and user-centric interactions.