fashion

  • DESIGN 
  • PRODUCT DEVELOPMENT 
  • PRODUCT ROADMAP
  • COLLECTION EDITING
  • LINE SHEETS 
  • BUSINESS PLAN 
  • ADVISING

I have experience working in design and development in both the luxury and fast fashion space. My 360° experience in the industry helps brands make decisions that promote longevity of the brand. The goal is always to help clients understand how to structure their business, edit collections, and create short term and long term goals that get them to profitability. While I take a business approach to design and line development, designers can still feel like their creative message is being communicated.

marketing

  • MARKET ANALYSIS
  • MARKETING PLAN
  • LAUNCH STRATEGY
  • SOCIAL MEDIA STRATEGY 
  • SALES STRATEGY
  • INFLUENCER MARKETING 
  • INFLUENCER RELATIONS
  • GROWTH STRATEGY 

With over a decade immersed in the fashion industry, I bring a wealth of experience that provides a comprehensive understanding of businesses from all angles, particularly in marketing and strategy. Leveraging my extensive network of influencers and editors, I guide brands in navigating the most effective avenues to amplify their message and enhance their market presence.

branding

  • BRANDING
    • LOGO DESIGN
    • COLOR STORY
    • TYPOGRAPHY
  • IMAGE GUIDELINES
  • MARKET/COMPETITIVE ANALYSIS
  • MESSAGING & MISSION

I enjoy working closely with brands to craft compelling and memorable logos and identities tailored to their target audience, whether they are in the pre-launch phase or seeking a brand revitalization.

interiors

  • DESIGN PLAN
  • FLOORPLANS
  • MATERIAL SOURCING
  • FURNITURE SOURCING
  • CUSTOM FURNITURE
  • VISUAL MERCHANDISING (FIXTURES & WINDOW DISPLAYS)

    I possess a diverse background in interior design, encompassing both commercial and residential projects. My proficiency in interior design stems from a foundation in Visual Merchandising, where I have honed skills that transcend traditional aesthetics. I tailor each space to evoke a truly remarkable atmosphere tailored to the unique requirements of every client. To streamline the process, I leverage an extensive network of contractors and collaborate with renowned furniture brands, ensuring a seamless and efficient execution of each project.

    *I work on a minimum per project.

tech

  • TECH
  • BRAND IDENTITY
  • MARKET ANALYSIS
  • WEB DESIGN
  • USER EXPERIENCE
  • USER EXPERIENCE TESTING


    A pivotal moment occurred when I actively participated in a meeting with a metrics company, delving into the intricacies of user experience. In this collaborative effort, I provided valuable insights on how the integration of visual merchandising and branding could not only optimize user engagement but also elevate the overall design elements to create a more seamless and user-friendly experience. This experience underscored the vital connection between user experience and thoughtful design, emphasizing the impact of strategic visual elements on crafting compelling and user-centric interactions.